5 Jobs at the Crossroads of AI and Business With Little Competition So Far

Some people are afraid that AI will take their jobs. Others use it to build a new job, one that isn't crowded yet. Over the past two years I have watched this not in theory but in my own practice: I build AI systems for experts, and I see which roles appear around this work among my colleagues in the market.

Here are five directions that aren't yet called a separate profession, although in essence they already are one.

AI employee builder

This is my own role. I build digital assistants for experts: they answer clients in Instagram Direct, handle standard questions, and take part of the routine off a live person. The difference from an ordinary bot is that such an assistant is tuned to the voice and context of a specific expert instead of replying with a template.

For how to start on your own, I wrote the article how to build a personal AI assistant in an ordinary chat.

Digital mini-product creator

A small product is built once, and many people can use it: a template, a checklist, a short course, a working spreadsheet. Packaging such a product used to take weeks of a designer's and a layout artist's work. Now the structure and visuals can be put together with AI in an evening.

The value isn't in how much material it holds. It's that the product solves one narrow task for the person and doesn't need the author's constant involvement after launch.

AI avatar architect

I see this role among colleagues who specialize in digital twins: the avatar speaks in the author's voice, and videos with it come out in several languages at once with no reshoot. For an expert with a personal brand, it's a way to be present in content more often than their own time in front of the camera allows.

I use an avatar myself in part, for short informational lines where the idea matters more than live emotion on screen.

AI series creator

Instead of ordinary advertising, a brand makes its own series, where characters and locations are drawn by AI. I don't make such formats myself, but I see them from other authors in the niche. They take a separate eye for storytelling and a stable visual style of characters from episode to episode, not just a run of short clips.

AI blogger producer

The next step after the avatar: invent a fully digital character and run their blog, rather than use AI as a tool to promote a live person. Here the author leaves the frame completely, and the character himself stays in the center.

This is the earliest of the five roles, and that's exactly why it has more questions than ready answers. How does such a blog earn the audience's trust, and how long does interest hold in a character who has no real biography behind the screen?

What happens to these roles next

My guess, based on my own experience: not much time will pass before these roles stop being called jobs of the future. They will become an ordinary part of the market, and with that they will get ordinary competition too.

If the first of the five is closest to you, you can build your first AI assistant in one evening, without hiring a separate specialist. Take the breakdown of the personal AI assistant as a base, and if you need a system for your specific niche, sign up for a free consultation. I show more observations from practice in the channel «Растём с ИИ» ("Growing with AI").